Band Profile

In order to construct an identity for our artist we have put together a Band Profile for a myspace and official website.

Formation:
Birmingham-based Something Else were put together in lead singer Danny's bedroom three years ago while the three friends were all still in school. Writing and playing songs about puberty and heartbreak earned them their first gig- at the pub round the corner! However, now signed to Island Records and with their debut album, Kiss Me, featuring the new single 'Sleepwalk Avenue', due for release, the pop rock trio are set to soar.

Band Members:
Danny - Lead vocals and guitar

Amy - Bass

















Lydia - Drums

Influences:
The band have cited their main influences as 90s pop punk bands blink-182 and Green Day, but also borrow the sound of the ever developing current pop rock scene including bands like Fall Out Boy and McFly.


We looked at other band websites in order to get an idea for what the band profile should include. The three key areas were a brief Bio, a Band Members section to introduce the artists, and an Influences section so the audience get an idea of the genre of music and fans of these artists would be attracted to the band.

We decided that in order to introduce the band to our teenage target audience, the 'formation' section of the profile would be brief, funny and most importantly give information about and promote their new album and single.

We decided to use individual images of the band members in order to establish more of a connection with the audience and help sell our artist. The setting of the images is natural, green and outside connoting a sense of freshness and freedom that will appeal to a young audience. The body language and facial expressions of the band members are fun and relaxed putting the audience at ease and able to relate to the visibly young and casually dressed members of the band.

Also, by using individual images for the band members the audience can become more involved with the band by choosing a favourite member.

Planning: Band/Artist

Planning: Band/Artist

We have decided the name the band Something Else, because it is simple, short and easy to remember, therefore appealing to our laid back teenage target audience. Other pop rock bands I have researched have similar short names, for example Green Day, blink-182 and No Doubt. It also has connotations of originality.

There are three members of the band: a guitarist/vocalist, a bassist and a drummer. We chose to use these instruments as through research we found that they are conventional to the pop rock music genre, and therefore the audience would recognise the band and the music genre they fall under. They are particularly conventional to rock music, as the simplicity of the three instruments connotes musical credibility by distancing themselves from electronically produced popular music. Also, this simplicity connotes a sense of freedom and ‘raw talent’, and will therefore appeal to the target demographic of 15-17 year olds.

Upon first planning our band, we agreed to have three male band members in order to conform to the typical gender of the artists within the genre. However, after looking back over my research I found female lead singers are often found too, for example in the bands No Doubt and Paramore. As a group we then decided to challenge conventions about female artists in bands, and have decided that both the drummer and bassist will be female. From a feminist perspective, we are challenging stereotypes of female pop artists by distancing our band members from the image obsessed stereotypes, and by giving them musical credibility as musicians in the band. We aim to appeal to the young, modern female members of the audience by providing more relatable and admirable role models.

The age of the band members will range from 17-21. It is important that the band members be young so that the audience can relate to them; when researching comparable products I found that pop rock artists never glamourise their lifestyle and always try to identify with their teenage target audience by connoting that they are on the ‘same level’ as them. To this end, the videos depict relatable situations and characters, as well as members of the band, so that the audience can empathise with the artists and characters involved.