Audience Research: Questionnaire

This is the audience research questionnaire I have produced in order to find out the target audience for my product.

Audience Research

Age ______

Gender ________________

Occupation ___________________________________________________________

Main interests/hobbies ____________________________________________________________________________________________________________________________

Favourite band/artist(s)____________________________________________________________________________________________________________________________
What is it that appeals to you about this band/artist?____________________________________________________________________________________________________________________________
How did you discover this band/artist?____________________________________________________________________________________________________________________________
Favourite music genre ____________________________________________________________________________________________________________________________
How did you get into this music genre?____________________________________________________________________________________________________________________________
What is it that appeals to you about this music genre?____________________________________________________________________________________________________________________________
Favourite music video
____________________________________________________________________________________________________________________________
What is it that you like about this video?____________________________________________________________________________________________________________________________
What, in your opinion, makes a good music video for your favourite genre? Give examples if you wish
__________________________________________________________________________________________________________________________________________________________________________________________
Which music channel(s) would play your favourite genre? Circle the appropriate channels

MTV Base 4Music Flava

MTV Hits Kiss Kerrang!

MTV Dance Smash Hits! Channel U

MTV Two Q Scuzz

VH1 Magic NME

TMF Chart Show Clubland

The Box The Vault Fizz

Favourite album/CD
____________________________________________________________________________________________________________________________
Does this CD picture the band/artist on the cover?______________________________________________________________
Would an album cover have any influence in persuading you to buy a CD? Has it done before?____________________________________________________________________________________________________________________________
In your opinion, what makes an appealing album cover?____________________________________________________________________________________________________________________________
Have you ever been persuaded to buy a CD after seeing an advertisement for it in a magazine?____________________________________________________________________________________________________________________________
If so, what is it about the advert that persuaded you?______________________________________________________________

Thank you for filling in this questionnaire!