Research into Institutions: Music Television

The British television company Box Music owns the following music video TV channels that I think would be approprate to broadcast my video.

Kerrang! TV is a music video network which broadcasts mainly pop-punk/skate punk videos. It was launched in Spring 2001.

Schedule:
09.00
100 Tracks You Must Download
A guide to the best songs around.
13.00
100 Tracks You Must Download
A guide to the best songs around.
17.00
The Kerrang! Rock Top 40
This week's top 40 tracks according to Kerrang!
20.15
Rock Heaven: Best of the 21st Century
The biggest videos from the greatest bands this century.
23.00
Today's Rock Fix: Top 20
Get your rock fix with our daily countdown of the 20 biggest artists of the moment.
00.40
Loaded: Latest Videos
Your indispensable guide to the hottest new bands and videos right now.
01.00
Chaos: Rock Excess
Nothing but the hardest rocking videos for the most hardcore rock fans.

(Taken from: http://your-tv-guide.com/tv/Kerrang!/)

In order to target my teenage target audience and broadcast my video to them, I have to take into account their interests and hobbies. This means that in the evenings they may be at socialising events or gigs, and in the daytime they may be at school or college. Therefore I believe the best slots for my music videos are The Kerrang! Rock Top 40 at 17:00 and the 00:40 Loaded: Latest Videos which they could watch on arriving home. These programmes also seem suited to my particular music genre of pop rock as programmes such as Chaos: Rock Excess would not be suitable to broadcast a video of such a light-hearted and mainstream genre.

This channel would be suitable to broadcast my video on as it appeals to the rebellious and fun-seeking nature of my audience and broadcasts a wide variety of rock acts.

4Music covers a wide variety of genres and broadcasts more mainstream videos from popular artists. Its target audience is teenagers and young adults which matches the target audience of my music video. It was launched in August 2008 and so is a fairly new channel, however from my audience research I know it is a popular channel amongst members of my target demographic.

Hit40UK
13:15
Find out what is the UK’s official number one as Dave Kelly counts down the UK’s 40 biggest videos of the week. 180min.
4Music Summer Big Ones
16:15
Here at 4Music, we like things big, and they don’t come much bigger than these huge hits. Your ears and eyes will agree: size does matter! 115min.
Today's 4Music Top 10
18:10
Your daily dose of the biggest and best hits molesting our music shafts here at 4Music HQ! 50min.

(Taken from http://blog.zingzing.co.uk/index.php/about/4music-tv-schedule)

I believe that any of the above programmes would be suitable to broadcast my music video, especially Hit40UK and Today's 4Music Top 10, as chart countdown programmes engage a young audience who will favour bands who rank high in the charts.

I believe 4Music is an appropriate television channel to broadcast my pop rock band's music video as due to the channel playing more mainstream artists and aiming for a wider, less segregated audience than Kerrang!, my music video will reach a wider number of people and the light-hearted sound of pop rock will be suitable for the channel.