A lot of successful pop rock artists have been signed by the major American record label Interscope Records. For example, blink-182, No Doubt, The Fratellis and The All-American Rejects are all acts under its' name.
Owned by the Major record company Universal Music Group, however orginally given financial support from Atlantic Records when founded in 1990 by Jimmy Iovine and Ted Field.
In the early years, Interscope signed pop rock bands such as No Doubt and also some hip hop artists such as Tupac. Then, in the turn of the 21st Century, more pop rock acts such as Jimmy Eat World and All American Rejects were signed.
In light of this information, I believe Interscope Records would be an appropriate record company to sign and promote my pop rock band.
Myspace
In order to target our band/artist to the target audience, I looked at the social networking site http://www.myspace.com/, which has band and artist pages.
Myspace has had a huge impact on the music industry: in the way artists communicate with and gain new fans; the promotion of themselves and their music through pictures, banners, tour dates and, most importantly, free music.
Being free means that both small, unsigned bands and the biggest selling artists have exactly the same tools at hand. As Myspace has become such a global phenomenon, almost every artist will have a Myspace page.
Also, labels and artists can target their specific audiences much more easily through Myspace, particularly a young, modern audience.
Within the pop rock music genre we are working in, bands such as Panic! At The Disco have risen to fame from Myspace.
On our magazine advertisement and CD cover, I will include a Myspace address in order to target a younger and modern audience by appealing to their interest in social networking, and further promote my artist and their music.
No comments:
Post a Comment